Randolph x Todd Snyder Collaboration:
I collaborated with Todd Snyder’s team to conceive and execute an exceptional and exclusive campaign. The majority of the photography was captured by the TS team in New York and then shared with the Randolph team. I was responsible for curating and producing all content for the website, including several home page designs (featured above) a curated landing page featured below, email campaigns, video content, and animated gifs, ensuring a cohesive and compelling presentation across various platforms.
Randolph Engineering x W’menswear Collaboration:
I spearheaded the comprehensive art direction for the Randolph Engineering x W’menswear campaign, focusing on the Limited Edition C-9 Capsule. This exclusive collection featured pieces meticulously handcrafted from vintage nylon C-9 parachute material sourced from military collections worldwide. Guided by a female-led team, the collaboration’s apparel, accessories, and eyewear drew inspiration from the pioneering women aviators who courageously challenged gender norms throughout history.
My role involved overseeing the entire customer-facing e-commerce campaign, which encompassed paid media, image render creations, email communications, homepage design, landing page creation, blog page content, and social media strategy and posts. From conceptualization to execution, I led the creative direction, coordinating with teams spanning from Boston to Vietnam. Additionally, I managed the scheduling and collaborated with editors for both video and photo shoots, ensuring a cohesive and visually compelling campaign that highlighted the unique essence of the Limited Edition C-9 Capsule.
Oversaw the entire production process for the Randolph x W’menswear collaboration documentary. From crafting the initial mood board to meticulous scheduling and production management, I ensured a seamless execution. Collaborated closely with the videographer and photographer, providing assistance in direction and aligning on editing decisions for the final product. Moreover, took the lead in strategically repurposing the documentary content for effective utilization across email and social media platforms.
Coldwater Creek Black Friday Campaign:
Directed the artistic vision for the Coldwater Creek campaign, selecting imagery and determining font treatments for a consistent and impactful presentation across stores, the website, and social media platforms. Notably, this campaign emerged as one of the company’s highest-grossing endeavors during that period.
Randolph Engineering Summer Campaign:
Crafted under the theme ‘Engineered for Expression, Engineered for Summer’ this summer campaign for Randolph Engineering stood out from the rest by solely featuring vibrant and inviting studio shots. Taking the reins of artistic direction, I oversaw every aspect, from developing the initial brief to crafting compelling narratives for email sequences and social media content. This unique approach showcased the brand’s dynamism and creativity, setting the campaign apart from traditional summer promotions.
Randolph x Brooklyn Circus NY Campaign:
In this meaningful collaboration, I played a pivotal role in crafting assets for all paid media and email designs, ensuring a visually compelling and impactful campaign for the exclusive capsule collection presented by Randolph and The Brooklyn Circus. This joint effort stands as a heartfelt tribute to the history of five Haitian pilots who served in the United States military during World War II, celebrated members of the revered Tuskegee Airmen, and brought to life through the vision of Ouigi Theodore, Founder and Creative Director of The Brooklyn Circus.
JG dezine 