Coldwater Creek – Denim Guide Landing Page:
I meticulously crafted the responsive landing page with the primary objective of offering an immersive and informative experience to denim consumers, recognizing their pivotal role as the #2 driver for the business at the time. Through a delicate fusion of intricate details and captivating model photography, I aimed to strike a perfect balance, ensuring that every element resonated with the target audience. By seamlessly blending informative content with visually appealing imagery, the landing page not only served as a gateway to the denim products but also as a platform for exploration and discovery. This harmonious composition aimed to captivate visitors, driving engagement and ultimately contributing to the success of the denim line.
Randolph Engineering 50th Anniversary Product Landing Page:
During my tenure at Randolph Engineering, I spearheaded the creative direction for the company’s 50th Anniversary celebrations, which included the launch of a new product every month. This involved crafting compelling compositions for various platforms such as the Home page, landing pages, and logo updates, as well as coordinating photography sessions. A key aspect of my role was designing the product landing page, which served as the central hub for customers to explore the entire collection. I implemented easy scrolling animations above the fold to showcase the assortment, while incorporating smooth transitional zones with captivating imagery to highlight product details and on-figure variety. To ensure seamless execution, wireframes were meticulously crafted and provided to the development team. This approach facilitated the successful launch of updates throughout the anniversary campaign, emphasizing the luxurious nature of the products and their intricate offerings.
Territory Ahead Landing Page:
In crafting and executing the layout composition for the Territory Ahead landing page, simplicity and user-friendliness were paramount considerations. My approach prioritized clean alignment and intuitive design elements, particularly catering to the needs of mobile users for effortless navigation and optimal legibility. Emphasizing a streamlined aesthetic, I ensured that key information and visuals were strategically organized for quick comprehension and engagement. By prioritizing simplicity in design, the landing page facilitated a seamless browsing experience, enhancing user satisfaction and retention while effectively communicating the brand’s message and offerings.
DestinationXL Work Boot Zone Landing Page Banner:
The page design operated smoothly and responsively, with icons enhancing upon hover, adorned by a yellow frame. This page was meticulously crafted to provide an engaging experience for the customer, ensuring a seamless interaction with its elements.
Randolph x W’menswear Landing Page:
Leading the Randolph Engineering x W’menswear collaboration launch, I directed the team with a clear creative vision, managing every detail from start to finish. The landing page featured dynamic interactive elements, inviting customers into our narrative. Crafted from vintage nylon C-9 parachute material, each piece in the capsule collection reflected a commitment to quality and heritage. With a female-led team, we paid homage to pioneering women aviators who broke gender barriers. Throughout the page, videos, curated by myself and team members, showcased the collaboration’s story. Slow-motion footage of the parachute material in various zones conveyed a sense of smooth movement, adding depth to our narrative. This fusion of craftsmanship, storytelling, and inclusivity culminated in a launch celebrating empowerment and innovation.
JG dezine 